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Farmers Portal

Farmers Portal is an SMS, IVR and Call Center based service, specially tailored for the ‘farmers’ of Pakistan. Some of the Major features include:

Daily Weather and Agro Tips:

  • Weather Updates
  • Soil information & diagnostics
  • Plant tips
  • Pest and insecticide information/tips
  • Fertilizer Information
  • Livestock and aquaculture (fishery) information
  • Disease and remedy information/tips

Content will be refreshed in weekly basis. Both new and previous content will be available in the IVR as well as SMS. Content will be uploaded based on the season.

Through this service, farmers can listen to the pre-recorded agriculture related content at any time. Along with IVR service, a call center based helpline service will also be available which is driven by agents (agriculture specialist) which will be available every day. It will deliver customer centric customized content through a dynamic database. It will be interactive and communicative to the end-users. Specialized IVR content and call center facilities in one single service are the strengths of this service.

The helpline is supporting the complete value chain of agro economy. The information disseminated by this service can be divided into several major areas like:

  • Weather Information
  • Production and Cultivation Techniques
  • Diseases and Insect Information
  • Plant Nutrients and Water Usage
  • Price Information
  • Demands and Current Stock Information
  • Educations and Health Information
  • Government and Non-government Facilities

Special features

Loan Plans: Farmers can get best plans offered by ZTBL for Loans on the lowest markup. They can get guidance with the help of the service call center agents about what plan is best suitable for them and what steps ae required to apply for the loan.

Regional Office: The Service guides users regarding the nearby Regional Office of the ZTBL in order to get access to their services.

International Quality Standards: Service is also tailored to guide Farmers to expand their markets and aim for export quality product. The standard required by the international community for each crop are available on the service along with guidance for the necessary steps required to get the export quality product.

Live Specialist: Through the service customers will have the opportunity to get answers to the problems faced by them at farming through a specialist.


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